A May 12, 2012 press release from the Department of Tourism: The Philippines successfully rolled out its tourism campaign, “It’s more fun in the Philippines,” at the recently concluded 19th Arabian Travel Market (ATM) at the Dubai International Convention Centre targeting the Middle East high-end market. Continue reading →

On this very important occasion of the Department of Tourism’s 39th Anniversary, we pay tribute to the men and women who have worked tirelessly to build this institution that it is now. Tourism is all about optimism, confidence and momentum. We are keenly aware that we will succeed only if we are able to rally the entire department, tourism stakeholders, government agencies, and the general public around a very simple idea: Tourism is the people’s business. We invite everybody to support our campaign, “It’s more fun in the Philippines,” which is based on a simple insight and fundamental truth about the Filipino people. Continue reading →

A May 8, 2012 press release from the Department of Tourism: The country’s new tourism campaign “It’s More Fun in the Philippines” was recently launched in London via double-decker buses, taxi cabs, and underground stations. The 25 double-decker bus and 50 black cabs sport a uniform design of the campaign slogan and logo and different faces of the Philippines. The subway stations, on the other hand, feature images of the Ifugao Rice Terraces and the Puerto Princesa Underground River, both proclaimed as World Heritage Sites. Continue reading →

A May 8, 2012 press release from the Department of Tourism: Visitor arrivals to the Philippines hit an all-time high of 1,148,072 during the first three months of the year (January-March 2012), posting an increase of 16.03 percent versus last year’s arrivals of 989,501 for the same period. Continue reading →

A May 4, 2012 press release from the Department of Tourism: The country’s new tourism campaign logo, “It’s More Fun In The Philippines,” won the Grand Prix Award for Best Design for Corporate Brand Identity Category at the recent Adobo Design Awards 2012. The logo, which is a banig weave (local mat) that forms the map of the Philippines, was also judged as Best Design in the Logo Category, making it a double victory for the Philippine tourism brand that evening. Continue reading →

A May 3, 2012 press release from the Department of Tourism: The Department of Tourism (DOT) has released a new TV commercial (TVC) via global media giant CNN as part of its international campaign. The 30-second TVC material starts off by saying “We asked people why it’s more fun in the Philippines … .” and then features several creative memes, all of which were made and contributed by the public. Continue reading →

An April 23, 2012 press release from the Department of Tourism: The Philippines made waves in the Marine Diving Fair 2012, one of the largest diving and beach resort exhibitions in Asia attracting over 50,000 visitors annually. This year, the event showcased 200 exhibitors from 50 different countries. Continue reading →

Integrity is about making the right choice even if it’s unpopular, as very recently expressed by our President, staring directly to a room full of people who still believe that one-kilowatt hour should cost only four pesos and telling them that the age of the four-kilowatt hour is over. That is integrity. Continue reading →

When you step into college, it is the first day of your new career. Those who take college education as a full dress rehearsal of their chosen field are those who will be the most successful in life. So you have to hit the ground running.
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You know, if you look at your program, your Tourism Secretary is supposed to give you an inspirational address. But I was telling a public official just the other day: It is not the business of your leaders to inspire you. It is the business of your leaders to behave and to speak because you inspire them. Continue reading →